Willy Ruiz Marchena, an engineer with more than 25 years of experience in the field of chemical products and paints, decided to start a company to provide traffic safety solutions for the national market. As a result Altamira Sales and Services was funded in 1998.

Throughout these 14 years, Altamira has earned the respect and trust of its clients, suppliers and shareholders. Currently it is the representative in Peru of worldwide leading brands (APEX, NIKKALITE, RAYOLITE-SEMEX).

Thanks to its reliability and quality of service, Altamira is one of the leading traffic safety companies in Peru and it is under continuous improvement and innovation to serve the needs of its clients.


Our mission is to be the strategic supplier of traffic safety products nationwide. Offering our customers, excellent quality, competitive prices and highly personalized service. We are always led by: the development of our human capital and the continuous innovation in all our products and services; being able to adapt every day and to be at the forefront of what Peru needs in terms of road safety.

Be the leader in Peru of traffic safety products. Be the choice that generates the most value for our customers. Be also a company with a high social responsibility commitment with our employees and the environment.

In Altamira Sales and Services we know that the roads are essential for a sustainable and decentralized development of our country. We are aware that traffic safety also prevents disasters which are threats to human life. We are also aware that the only way to be successful as a company is being responsible to our employees and the environment.

The core values of Altamira Sales and Services are:

  • Quality in customer service.
  • Quality products.
  • Competitive prices
  • Honesty
  • Timeliness
  • Responsibility
  • Innovation
  • Integrity
  • Employee wellness
  • Environmental Awareness
  • Ethics